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Meet 2023's Top 10 Next Gen Leaders

Updated: Sep 7, 2023

Published 9/2023

Austin Fricker

2023's Future Leader of the Seed Industry

"In Austin Fricker's life, one thing has continuously driven him forward: the desire to keep learning and expanding his own personal and professional knowledge. That passion has had far-reaching impacts on his professional life. Fricker is the third generation of his family to work at Pure Seed. Today he's vice president and production manager. However, Fricker has been actively involved in the family business and farm since he was 13 years old, which is around the time he knew that working for the family business was what he wanted to pursue as his career. After college and graduate school, Fricker says he realized there was so much he could learn on the farm. That realization has only grown the longer he's been in the business."

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